Judith (of Fabulous Fodder) had a very clear idea of what she wanted for her logo. A colour illustration of ingredients and utensils from her kitchen. The handwriting is her own, the little salt dish, the jars, basket, butter dish, jug… these are all real items that live in her kitchen. Fabulous Fodder meals are home cooked and free of any artificial preservatives or additives. It was therefore important for the logo to feel genuine, even right down to the eggs (in the bottom right hand corner) being different colours, shapes and sizes.