Flowers by Daisy
I had so much fun working with Daisy. We really wanted a logo that didn’t just portray her as your average florist, because she is far from it.
Flowers by Daisy doesn’t just offer the usual bouquets, flower arranging etc, but understands that many of us want fresh flowers in our homes that we can arrange as we please but simply don’t have the gardens to supply such a luxury or the time to get up at the crack of dawn and head to the markets. So she offers a subscription service where she’ll deliver boxes of fresh seasonal flowers and of varying sizes on either a weekly, fortnightly or monthly basis. It was important to reference this in her logo, something floral but not manicured, a box with fresh flowers and her tools with a bird to symbolise the delivery service worked perfectly.